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Plant the Change

Which comes first, the product or the story? A chicken and egg problem for 2019.

Which comes first, the product or the story?  A chicken and egg problem for 2019.
Since when do you put on make-up to get dirty "making?" Since making became infotainment about the thing being made, that's when.  I'm chuckling a...

History of Orta, part 1: Chile, Surfing, and Plastic

History of Orta, part 1:  Chile, Surfing, and Plastic
If I had to pinpoint the very beginnings of Orta it would be this moment:  On a squinty-bright afternoon about 15 years ago that smelled like eucalyptus and dust, I was suddenly overcome by stillness and interconnectedness, like the descriptions I’ve read of people seeing God.  But instead of Grace, I saw garbage. 

History of Orta, an Overview

History of Orta, an Overview

The best time to plant a tree is 20 years ago.  The next-best time is now.

The same could be said for blogs.

When Orta was in its infancy, I asked Tina Seelig, a Stanford professor of entrepreneurship and mentor to me what I should do to turn my side hustle into a going concern.  “Start a blog,” she said. “Tell your story as it happens. Convert people to your cause. Then, by the time you’re ready to sell anything, you’ll have fans who could turn into customers.”  That’s probably the best advice I ever didn’t take.

Seed Saving Basics

Seed Saving Basics
September is seed saving time!  Most annual plants will be setting seed, and warm, sunny days are perfect for collecting dry seeds.  Last Monday I gave a talk at a local library on how to save seeds.  In this post, I'll share the same ideas with you.
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